Module 2

I-KNOW Module 3

Module 4
Module 2
Module 4

I-KNOW Module 3

3.4 Customer-focused Primary Market Research

Module 3: Customer Populations & Segments

3.1 The Notice / Like / Want / Need / Acquire Process

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3.2 Buyers, Beneficiaries and Brokers in the Purchasing Process

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3.3 Preliminary Market Research from Secondary Sources

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3.4 Customer-focused Primary Market Research

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3.5 How to Use Competitor, SWOT & PESTLE Analyses

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3.6 Your Key Messages, Commercial Strategy & Business Marketing

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3.7 Top Ten Key Issues including Q&A Session

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Module 2

I-KNOW Module 3

Module 4
Module 2
Module 4