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Enterprise Building Resources
Learn the essentials of starting and building an Enterprise with our online lessons below. Work through each section in order from Module 1, or choose the topic you need to learn about and go directly to that Module.
If you have questions or would like to continue learning after this course, talk to us about joining the TAKEOFF incubator, or enrolling in the Master in Knowledge-based Entrepreneurship at the University of Malta.
Module 1: Introduction to Entrepreneurship
The first module in this course provides an overall introduction to Entrepreneurship.
- Enterprise & Entrepreneurship - Myths and Definitions
- Common Forms of Business Entities
- Owners, Officers and Operatives - The Three O's of Business
- The Progress Pathway & Enterprise Support Infrastructure
- Current Themes in Modern Thinking
- The 25 Key Components of any Business
Module 2: Products & Services
Module 2 covers what an Enterprise will provide i.e. a product and/or a service.
- The Problem/Solution/Benefits Model and The Value Proposition
- Design Thinking - The 5-stage Process of Risk Removal
- The Product Forecast - Brochures and Information Sheets
- The Production Strategy including Partners and Resources
- The Minimum Viable Product and Rapid Prototyping
- Key Forms of Intellectual Property and How To Protect Them
Module 3: Customer Populations & Segments
Module 3 provides an overview of Customer Populations and Segments.
- The Notice/Like/Want/Need/Acquire process
- Buyers, Beneficiaries and Brokers in the Purchasing Process
- Preliminary Market Research from Secondary Sources
- Customer-focused Primary Market Research
- How to Use Competitor, SWOT and PESTLE Analysis
- Your Key Messages, Commercial Strategy & Business Marketing
Module 4: Building a Business That Meets Your Needs
Module 4 covers building a business for startups.
- The Start-Up Team... and why it will change over time
- Owners' Control - Forms of Agreement that Help Avoid Problems
- The People Strategy - Building the Best Team Possible
- Forms of Employment - Part-time, Full-Time & Short-Term Contract
- Remuneration - Salary, Profit-Sharing and Capital Gain
- Risk Analysis - Insurance & Risk Mitigation
Module 5: Business Planning and Cash Flow Forecasts
Module 5 covers what you’ll need in the Business Plan and Cash Flow Forecasts.
- Mise en Place - Putting Everything in Place
- The Key Business Plan Contents - In 25 Pages or Less
- Graphic Design Considerations for a Successful Business Plan
- The Importance of the Business Plan Executive Summary
- The Cash Flow Forecast (and not the Balance Sheet or P&L)
- The 25 Questions That Every Business Plan Should Answer
Module 6: Raising Finance for Your Business
Module 6 describes business finance and how to get what you need.
- The Shape of Finance - Funding Strategies Needed for Sustainability
- When and How to Access Grants and Crowd-Funding
- When and How to Access Debt Finance from Bankers
- When and How to Access Equity Finance from Private Investors
- Making Progress against Milestones - Adding Value
- Valuing a Business - Profit, Progress and Perception
Module 7: Pitching & Likely Finance Questions
Module 7 describes pitching and likely finance questions.
- Pitching for Early Stage Funding
- Pitching for Debt Finance
- Pitching for Equity Finance
- Building Your Presentation
- Real life Pitches that Where Successful
- Formulating your Question and Answer
- The Top Ten Key Issues
