When you’re starting off all you see is the end goal and you tend to have your ‘blinkers’ on, not seeing all the obstacles that stand in the way. These sessions were imperative to removing those ‘blinkers’ and getting real, first hand, advice from an unbiased perspective of what we had to do to achieve our goal. I can confidently say that Joseph helped us identify the weaknesses in Empathizer and pushed us to find ways to turn those weaknesses into strengths.