Greenroads is based on the vision of promoting a responsible and proactive society that enjoys clean air with fewer vehicles on the road. The team’s journey started facilitating and rewarding sustainable transport but soon recognised and understood that improving the existing infrastructure was the first step and embarked in developing innovative traffic management and mobility solutions to improve traffic flow and reduce congestion that enables greener, more convenient and less time-consuming commutes. Services include: – The use of data for analysis and visualisation to enable traffic flow management and road planning using simulations and forecasting models – Consulting and research services to develop smart and sustainable mobility strategies – Provision of platforms for citizen engagement, facilitating or rewarding sustainable mobility or as part of mobility as a service approach. Greenroads intends to grow to be a leader in providing technology solutions in transport, with special focus on data-driven solutions that prioritise the environment and enable Europe’s Green deal ambition.