The pain in the Ai marketplace is that people just don’t understand what Ai is and what it can and cannot do. So we picked a niche. The pain in esports is that theres a lot of data – blogs, social media, journals and if you need a quick glance at trends on the topic it’s tough to get a fast overview. You have to be an insider that already knows all the pertaining sources and then you have to make a dive. Esports emogies solves this by giving a quick and easy overview. Aggregating data and then making an analysis using Ai is an objective way to quickly yield the public tone there is on a subject. But esports is just the beginning the application of sentiment analysis in business applications ranging from politics to marketing is our goal With an emphasis on practical application that is fun and easy to use — for instance like bespoke chat bots that really understand how a customer feels.